Hoosta Magazine

Entrez dans le monde du Hoxton, un nouveau concept innovant qui mixe le luxe, le design, l’avantgarde et le confort, pour des prix par chambre de 1 £ à  179 £!

L’hôtel se définit lui-même comme le lieu où le style de vie urbain rencontre l’habitat de la campagne. Drôle de mélange de mots qui cache un concept bien rôdé. L’hôtel a ouvert ses portes le 1er septembre 2006 au milieu de feux de cheminées ronflants et de cocktails explosifs. Les chambres font appel à  la dernière technologie (écran plats, wi-fi, etc.) mais offrent également literie et linge de maison (incluant des Draps Frette et de somptueuses couettes en duvet de canard) de grandes marques. Son restaurant, the “Hoxton Grille” (avec un e, pour faire français?) est vite devenu le rendez-vous des amateurs de cuisine contemporaine.
Mais ce qui est encore plus étonnant, ce sont les prix des chambres…

Car vous pouvez passer une nuit dans cette hôtel pour seulement 1 £! Oui, 1 £, il vous suffit de réserver un an à  l’avance, mais attention vous ne pourrez pas changer la date de votre réservation . Tout proche de la station de métro Old street et de la City of London, l’accès est rapide vers Moorgate, Finsbury Square et Liverpool street ou Brick lane dans lesquelles vous trouverez quelques-uns des meilleurs bars, restaurants et clubs. Le Hoxton est un hôtel entièrement non-fumeur.

Pour ceux qui comprennent bien l’anglais voici un article paru dans The Guardian peu après son ouverture
Hoxton Hotel is “a no bullshit hotel” (en clair : “Hoxton hotel, ce n’est pas une blague”)
“A no bullshit hotel.” It’s hardly a catchy advertising slogan but we all know what Sinclair Beecham, Pret à  Manger co-founder turned hotelier, means. No endless queues at check-in, no £3-a-sip bottles of water in the mini bar, no-sell-your-house-to-call-America telephone charges.
Beecham promises his first foray into the hospitality business, the £17m Hoxton Hotel in east London which opened yesterday, will “offer comfort and style without rip-off prices”. Can the legend in his own lunchtime become a legend in the bedroom? Last night, Guardian Travel became the first guest to slip between his Frette sheets to find out.
At first sight, the Hoxton looks like mutton dressed as glam. Take away the giant “H” sign and bright lights and the building could pass for a Travelodge.
Inside, things are little better. The lobby looks like an early – rejected – mock-up for one of Ian Schrager’s New York hotels. The industrial exposed brick is offset with “witty” retro touches, such as the baronial fireplace.

But the Hoxton is not about style. It’s about value for money, convenience and unpretentious fun – and it delivers all three. Everywhere you look there are features so simple and well-thought-out that you wonder why they aren’t commonplace in every hotel.
In the small rooms – from £1 to £59 a night – there is free water, fresh milk in the fridge, free wifi internet, cheap phone calls – 5p a minute to America – and a pop-up map listing local bars and restaurants with independent reviews, rather than the usual advertorial.
In the bathroom, the toiletries are Pears and The White Company, and the towels actually feel like towels. Hanging on the door is a paper bag to order a free Pret breakfast – a yoghurt, banana and orange juice.
The lobby has a cash machine and a shop selling essentials, not the usual tat, at high street prices. Pringles are 70p, batteries 75p and a half-bottle of Bollinger is £16.
The restaurant serves comfort food at comfort prices. Service is chaotic but this is Shoreditch, not the Savoy.

The hotel boasts it offers “a touch of Paris with a New York vibe”. It’s more a touch of Holiday Inn Express with a Hoxton vibe. Whatever. It offers the comfort of a Malmaison with the prices of a lose-the-will-to-live budget chain.
In my book, that makes it the best value hotel in town.
by John Arlidge – The Guardian – Saturday September 2 2006

The Hoxton Hotel – 81 Great Eastern Street – London – EC2A 3HU – United Kingdom
Reservations 020 7550 1000 – Fax 020 7550 1090
Site de l’hôtel – mail : info@hoxtonhotels.com

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